Built by athletes.
Backed by science.
Born in Aotearoa.
Our Mission
Replace 500,000 synthetic gels with clean, honeydew-powered performance by 2030, fuelling Aotearoa’s athletes with energy born from native forests.
Fuel that works with you.
If you train hard, move fast, or go long — you deserve fuel that keeps up. Not synthetic spikes and crashes. Just clean, sustained energy from ingredients your body understands.
Nature’s rare carb. Your competitive edge.
At the heart of Kinetrix is black beech honeydew — a rare honey from Aotearoa’s native forests. Slow-releasing. Mineral-rich. Gut-friendly.
Unlike typical sugars, honeydew delivers fast, longer-lasting energy — packed with antioxidants, electrolytes, and clean carbs that fuel your performance without the crash.
Born from sweat, sap, and science.
Kinetrix began where passion met purpose. Founders Lubo and Denisa — lifelong climbers, mountaineers, and BJJ competitors — were tired of synthetic gels.
With deep roots in beekeeping, they discovered the untapped power of honeydew: a rare, native fuel source packed with everything athletes need — and nothing they don’t.
That spark became Kinetrix — a world-first honeydew-powered gel from Aotearoa that’s changing how athletes fuel.
Our mission starts with you.
Kinetrix isn’t just a product. It’s a movement built on real ingredients, local roots, and athletes who want better for their bodies.
Because when you fuel with purpose, you perform with power. And that mission starts with you.
Join the movement.
Try the gel that’s changing how Aotearoa trains.